Ways To Achieve A Good Google PR
It is becoming increasingly common knowledge that what you need to get your site high in the rankings of search engines is lots of links pointing at your site. Links have different values however, some are worth more than others. You could rank higher than a site with 20,000 links pointing at it with just 3000 links pointing at your site if all your links were of a better quality.
There are many things that affect how much a given link is worth but the main one that holds the most weight is the Page Rank or PR that Google has assigned the page you’re receiving the link from.
Basically, Google ranks every page it comes across (not straight away, they review it every 6 months or so) from zero to ten. Zero being the lowest, and ten of course being the highest. There are pages that Google doesn’t rank that will have Page Rank (PR) n/a, this will most likely mean that Google has not found that page yet, or it is an insignificant page deep within a site, or it could mean that Google doesn’t like that site and could have blacklisted it. You will very rarely see a PR 10 site (apart from google.com) as there are only about 8 in the world.
So what does it mean to have a good page rank? Well, a link from a PR 7 page will be considerably more beneficial to your ranking in the search engine results than one from a PR 2. PR is essentially how useful, genuine, important and valuable Google deems a page/site to be, and so if a PR 7 or 8 site is linking to you, and each link pretty much counts as a vote of quality, then Google can conclude that your site is of high importance and quality and will reward you by putting you higher in the rankings for your chosen keywords.
A common misconception in the SEO world is that Google PR directly helps you get higher in the results rankings. The truth is it doesn’t. It is extremely valuable however because once you start achieving good PR, people will want links from you, and because the link you will be giving them is of high quality, you can request a high quality link back.
The catch 22 of the whole PR game is that in order to get good PR, the main thing you need, is high quality links, but until you have a high PR page yourself, other high PR sites will be unwilling to link to you, and so that’s where you have to apply a bit of knowledge.
A good method to start off with is to find some sites that are in the same position as yourself (with related themes to yours if possible, but I wouldn’t worry too much about that) i.e. they are looking to build some PR by getting lots of links, and exchange links with these sites. Then (provided these sites have kept their efforts up) in 6 months to a years time, these sites will have some PR, and will still be linking to you, therefore you will have some PR by then, making these initial link exchanges mutually beneficial.
There are other things that are taken into account when Google calculates your PR. Obviously nobody knows all of them except the people who develop the system, otherwise everyone would manipulate it to give them good PR, but what we do know is that sites that are regularly updated with fresh new content hold far more sway with Google and other search engines than sites that are left for long periods of time.
This is because the content will appear to have gone stale after a while; after all, news wouldn’t be news if it was old! Google likes to be able to give its searchers the most up to date and relevant information it can, and so sites that are regularly updated will be given preference.
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