Each year, thousands of companies consistently raise prices to increase margins and offset growth in various costs. For anyone working in corporate America, you are quite familiar with this tactic. For marketers, rising costs are always a challenge.

Despite popular belief, search engine optimization isn’t entirely free. In fact, some companies spend tens of thousands of dollars each year trying to get their websites ranked in the number one position organically. This is not only expensive, but can take loads of time. If you think SEO doesn’t cost a cent, than think again. However, if you have the time to spend, you sure can save a lot.

For those of us who have our own businesses or work in corporate America, the idea of a price increase isn’t new. In fact, annual price increases are one of the fastest ways for you to earn a few extra dollars to improve margins and cover growing costs.